National Retailer Assisted Sales Case Study

This case study presents a collaborative partnership between MarketSource and a national retailer focused on enhancing specialized assisted sales services within the mobile electronics departments across the retailer's locations. The objective of this engagement was to increase sales while ensuring a high-quality guest experience aligned with the retailer's values. MarketSource implemented an assisted sales strategy aimed at driving mobile sales and facilitating customer satisfaction through various services including light merchandising, inventory control, and loss prevention. Over the course of this partnership, significant improvements were observed, including a 300% increase in service attach rates for product warranties and a 40% increase in average selling prices. Additionally, the retailer achieved net promoter scores that are double those of traditional mobile carrier stores. This case study outlines the strategic collaboration that has persisted for over a decade, aimed at adapting to evolving business needs and maintaining a positive return on investment.