Sales Training Content Development for Cybersecurity

This case study outlines the collaboration between a global internet privacy and security company and MarketSource to create customized sales training content. The company faced challenges in conveying product information due to the technical nature of its offerings, which were primarily sold through value-added resellers and internet service providers. MarketSource was tasked with developing sales training modules that would be flexible and SCORM-compliant, ensuring compatibility with various learning management systems. The solution involved the creation of eLearning modules and live training content, including participant and leader guides. To enhance understanding, explainer animations were incorporated into the training modules, applying adult learning methodologies to cater to diverse learning styles. The result was a comprehensive set of sales-ready content that effectively bridged the knowledge gap for employees, enabling them to communicate the value propositions of the technical products to customers in an accessible manner.