This whitepaper presents the findings of the 2023 Data Connectivity Survey, which aimed to gather insights on the evolving trends in data connectivity for the year 2024. The survey focused on three key areas: data connectivity, data protection and privacy, and data governance and compliance. It identified three main themes from the responses: the necessity for improved enterprise data literacy, the differentiation between traditional data security tactics and strategic data protection methods, and the maturation of data governance through effective policy management. The report details the roles of survey participants, highlighting a predominance of management and technical roles across various industries, including software development and healthcare. It also discusses the challenges faced by data users regarding data awareness and access, emphasizing the importance of training and knowledge in navigating the growing complexity of data sources. The findings suggest that enhancing data literacy is crucial for empowering organizations to leverage data effectively.