AmBank Group Case Study on Sitefinity Cloud CMS Implementation

This case study details the implementation of Progress Sitefinity Cloud CMS by AmBank Group, a leading financial institution in Malaysia. The objective of the migration was to enhance the digital experience for customers and partners by consolidating four separate websites into a single, centralized platform. The transition aimed to improve flexibility, scalability, and user experience while reducing reliance on technical expertise. The legacy CMS was outdated, limiting site functionality and customization. The selected Sitefinity Cloud CMS offered a solution that met business requirements effectively, enabling faster updates and improved security. The project involved collaboration between AmBank’s internal team and technology partners to migrate content and design new templates. The results included increased web traffic, improved lead generation, reduced error pages, and significant cost savings. User feedback highlighted enhancements in the website's look and feel, contributing to a more inviting and modern digital experience.