Transforming Academic Advising at UMass Boston

This case study outlines how the University of Massachusetts Boston addressed challenges in academic advising communications by implementing MassMailer. UMass Boston, which serves a diverse student population of approximately 16,000, faced significant limitations with Salesforce's email functionalities, including restricted email quotas and time-consuming manual processes. These challenges hindered the efficiency of their advising operations. By adopting MassMailer, UMass Boston was able to eliminate email restrictions, allowing for bulk emailing capabilities that streamlined their outreach efforts. The solution also enhanced targeting and personalization of communications, enabling the university to execute complex campaigns effectively. Additionally, MassMailer provided real-time metrics that were previously unavailable, allowing advising offices to track engagement and improve their communications. Overall, the integration of MassMailer transformed UMass Boston's approach to academic advising, moving from decentralized and inconsistent communications to a unified, data-driven email hub that supports student success.