Summary
This case study details the collaboration between Mastercard and Cents, a Fintech for Good in Italy, to enhance fundraising initiatives through the Cents Tap to Donate app. The document outlines the challenges faced by non-profit organizations in Italy, particularly the reliance on cash donations despite a high volume of digital payments. It explains how the Cents Tap to Donate app transforms volunteers' mobile devices into donation terminals, streamlining the donation process. Key features of the app include an intuitive interface, dedicated support, and integrated back-office management for data collection. The case study presents outcomes from a large-scale event where the app significantly improved donation conversion rates, contributing to an 18% increase in donations compared to standard POS solutions. The findings indicate that the app facilitated a substantial increase in digital fundraising volumes for Cents' partners, showcasing its effectiveness in modernizing donation methods.
