Mastercard Tap on Phone Viva.com Case Study

This case study details the partnership between Mastercard and Viva.com, focusing on the implementation of the Tap on Phone solution across Europe. Viva.com, recognized as Europe's first tech bank for businesses, has integrated contactless payment solutions into over 1,215 devices in 24 countries. The study outlines the challenges faced by Viva.com in developing innovative payment solutions and their collaboration with Mastercard to enhance payment acceptance. The approach included pilot testing, identifying target verticals, and executing marketing initiatives to promote the solution. The Tap on Phone technology allows businesses to utilize various payment activities, offering features such as lower acceptance fees, real-time settlement, and offline transaction capabilities. The case study also highlights the successful campaigns run by Viva.com to increase awareness and usage of contactless payments in key markets, demonstrating the growth in transaction volumes and locations enabled by the solution.