Research on Derisking Innovation Through Experimentation

This technical report presents findings from a study commissioned by Mastercard that focuses on the challenges and opportunities related to business experimentation in the context of innovation and AI adoption. The report outlines the current state of innovation within organizations, highlighting that while many recognize the importance of innovation, a significant number lack the necessary infrastructure to implement it effectively. It details the tension between innovation and risk, noting that a risk-averse culture hampers the ability to innovate. The report indicates that over two-thirds of surveyed leaders believe that implementing AI is critical, yet many struggle to apply it effectively. Furthermore, it emphasizes the importance of experimentation capabilities in accelerating innovation while managing risks. The report concludes by addressing the necessity for organizations to build a proactive culture of experimentation to remain competitive in a rapidly evolving landscape.