Tap on Phone South African Market Case Study

This case study details the partnership between Mastercard and iKhokha aimed at enhancing contactless payment acceptance for small businesses in South Africa through the Tap on Phone feature. The document outlines the context of the South African market, highlighting the significant penetration of contactless cards and the challenges faced by SMEs in accepting digital payments. It describes how the integration of Tap on Phone into iKhokha's existing Android application leverages the high smartphone and internet penetration rates in the country. The case study presents key features of the iKhokha app, including transaction tracking, business analytics, and various payment methods available to merchants. Additionally, it discusses the value proposition of Tap on Phone, emphasizing its affordability, ease of onboarding, and convenience for merchants. The document also includes details about the pilot execution, customer support training, and the timeline of key product activities leading up to the market launch.