Summary
This guide provides instructions on how to utilize Matomo's AI reports, which track different types of AI interactions with websites. It outlines three main report categories: AI Assistants, AI Agents, and AI Chatbots. The AI Assistants report measures human visits referred by AI tools, helping users understand which platforms are sending traffic and how this compares to other channels. The AI Agents report focuses on autonomous AI agent activity, allowing users to compare behaviors between AI agents and human visitors. The AI Chatbots report captures server-side requests made by chatbots, providing insights into how AI systems access and consume website content. Each report is designed to enhance visibility into AI-driven traffic and content usage, supporting users in making informed decisions about their digital strategies. The guide emphasizes the importance of understanding these interactions for growth marketing, SEO, and content strategy.
