Summary
This document is a guide for creating a business case for the Maze user research platform. It outlines the necessary components to effectively present the case to stakeholders. The template begins with a section for the project title, prepared by, and date, which sets the foundation for the business case. It then prompts users to evaluate the current state of research practices, identifying needs, challenges, and behaviors that Maze can address. Strategic objectives are defined, including vision, goals, and success measures. The guide also includes sections for options considered, recommended solutions, and purchasing team identification. Additionally, it addresses potential risks and challenges, along with mitigation actions. An implementation plan is provided, detailing the timeline and milestones for project execution. Finally, the template suggests including relevant resources and outlines how progress updates will be communicated to the team, ensuring a comprehensive approach to the business case development.
