Agentic Commerce Automation Curve Analysis

This article is a technical report that examines the automation curve in agentic commerce, detailing how AI agents are transforming the shopping experience. It outlines the various levels of automation that consumers can delegate to AI agents, ranging from basic assistance to full autonomy. The report emphasizes that while AI agents have become integral to shopping, the transition to complete automation will not happen uniformly. It identifies six distinct levels of delegation, each representing a different mode of consumer interaction with AI agents. The article also discusses the implications for retailers, highlighting the necessity for machine-readable catalogs and policies to ensure visibility and accessibility for AI agents. Furthermore, it compares the dynamics of consumer and B2B commerce, noting that while the automation curve applies to both, the pace and nature of delegation differ significantly. The report concludes by emphasizing the importance of understanding consumer comfort levels with delegation and the factors influencing these decisions.