MeasuringU

Overview

MeasuringU is a company based in the United States that operates within the Media & Internet industry, specifically focusing on data collection and research in the field of user experience (UX). Founded in 2004, the company has a workforce of 11 to 50 employees and generates revenue in the millions. MeasuringU is known for its research contributions, particularly in the development and refinement of user experience measurement tools. One notable document published by the company discusses the SUPR-Qm, a standardized questionnaire designed to assess the user experience of mobile applications. This research article outlines the process of streamlining the original 16-item SUPR-Qm into a more concise 5-item version, enhancing its applicability for UX practitioners and researchers. The study involved analyzing large datasets to ensure the reliability and stability of the new measurement tool across various industries. MeasuringU's focus on empirical research and data-driven methodologies positions it as a resource for professionals seeking to improve user experience through validated measurement techniques.

Industry