Mediahawk

Overview

Mediahawk is a company based in the United Kingdom, founded in 2002, that operates within the Business Services industry, specifically focusing on custom software and IT services, graphic design, telecommunications, and advertising/marketing. The company employs between 11 and 50 staff members and reported revenue of approximately $4.34 million. Mediahawk specializes in providing call tracking solutions aimed at marketing agencies, enabling them to demonstrate the effectiveness of their campaigns. Their published guide emphasizes the importance of understanding the cross-channel customer journey, highlighting how call tracking can link online interactions to offline conversions, thereby improving return on investment (ROI) for marketing efforts such as pay-per-click (PPC), email, and social media marketing. The document outlines strategies for agencies to prove their value to clients by providing actionable insights into customer behavior and optimizing marketing performance through data-driven decisions.

Industry