Academy of Art University Application Rate Improvement Case Study

This case study details the efforts of the Academy of Art University to enhance their application rates, particularly focusing on reinstated applications. The university, located in San Francisco, aimed to address low contact rates and improve engagement with potential students. Initially relying on a third-party contact center, they found that only 20% of leads were transferable, leading to a need for a more effective solution. By implementing Meera's conversational AI texting platform, the Academy was able to send personalized text messages, which significantly improved their connect and application rates. The results included a 250% increase in application rates and a 54% improvement in reinstated applications. Additionally, the university achieved an 80% reduction in contact center costs, demonstrating the effectiveness of the new approach in engaging and nurturing leads throughout the admissions process.