Antioch University Application Rate Improvement Case Study

This case study outlines the strategies employed by Antioch University to enhance its application rates significantly. The university faced challenges with its Facebook advertising campaigns, which yielded a mere 12.9% contact rate and a 1.37% application rate. To address this issue, Antioch University optimized its advertising strategy by integrating personalized text messaging through the Meera platform. This approach resulted in a remarkable 78% increase in contact rates and a 120% boost in application rates. The implementation of Meera's automated appointment scheduling further facilitated connections between potential students and admissions representatives. The case study highlights the effectiveness of personalized communication in improving engagement and conversion rates in the educational sector. Additionally, it emphasizes the potential for using Meera's platform for various advertising campaigns and event management, showcasing a successful partnership that enhances overall student inquiry responses.