Data Quality and General Data Protection Regulation

This whitepaper discusses the relationship between data quality and compliance with the General Data Protection Regulation (GDPR). It outlines the importance of maintaining high data quality to meet GDPR requirements, particularly focusing on the necessity for personal data to be accurate and up to date as per Article 5(1)(d) of the regulation. The document details various factors that negatively affect data quality, such as outdated customer addresses and data redundancy across different systems. It emphasizes the need for companies to implement effective data management strategies, including defining a single point of truth for data storage and regularly validating data to ensure its accuracy. Additionally, the whitepaper presents technical measures that can enhance data quality, such as using autocomplete features to prevent incorrect data entry and performing regular validations to maintain data integrity. The document concludes by highlighting the advantages of high data quality, including reduced costs and improved decision-making capabilities.