CentralSquare B2G Lead Generation Case Study

This case study details the collaboration between CentralSquare and memoryBlue, focusing on public sector lead generation strategies over a 33-month partnership. CentralSquare, a leading provider of public sector software solutions, faced challenges in generating high-quality leads due to the complexities of Business-to-Government (B2G) sales. The objective was to achieve a positive return on investment (ROI) while building a robust pipeline and securing meetings with decision-makers in government entities. MemoryBlue assigned a dedicated team of sales development representatives (SDRs) to engage high-potential leads through targeted outreach and personalized messaging. The partnership resulted in the generation of 988 outbound Sales Qualified Leads (SQLs) and a substantial pipeline value of $57.6 million, demonstrating effective strategies for overcoming long sales cycles and complex procurement processes in the public sector. This case study outlines the successful methodologies employed by memoryBlue to support CentralSquare's growth objectives.