COAT Paints Customer Advocacy Case Study

This case study outlines how COAT Paints has successfully implemented an advocacy-first approach to enhance customer acquisition and drive sustainable revenue growth. In 2021, the company adopted the Mention Me platform to attract new customers, focusing on high-intent individuals to establish a reliable revenue stream. The study details various experiments conducted to optimize their customer advocacy program, including testing different call-to-action phrases and copy styles. A significant finding was that offering referred friends a 10% discount with a minimum spend of £50 resulted in a nearly 400% increase in new customer revenue. The case study emphasizes the importance of acquiring quality customers who contribute to long-term growth, with referred customers being more likely to introduce new clients. Following their success in the UK, COAT Paints plans to expand their advocacy program into European markets, further enhancing their marketing strategies through integrations with Mention Me and Klaviyo.