GlassesUSA.com Brand Advocacy Case Study

This case study details how GlassesUSA.com enhanced its customer acquisition and revenue through a brand advocacy program. The retailer aimed to accelerate customer acquisition and increase the value of existing customers by implementing a sophisticated advocacy strategy in collaboration with Mention Me. Over a period of five years, the program has shown significant results, including a 43% increase in new customer revenue and a 53% rise in new customer acquisition within the last 12 months. The study highlights that referred customers contribute to 13 times more new customer introductions and have a 13% higher average order value (AOV). A notable 77% of referred customers were acquired through Name Share®, indicating the effectiveness of leveraging customer recommendations in everyday conversations. The case study concludes with plans for further segmentation of customers based on their referral propensity to optimize advocacy efforts.