Summary
This case study outlines how Moss, a UK retailer, significantly improved its return on ad spend (ROAS) by leveraging advocacy insights. The document details Moss's strategy of creating lookalike audiences based on unique advocacy data, which led to a 90% increase in ROAS, a 61% increase in conversions, and a 275% increase in conversion rate (CvR). The case study describes the challenges Moss faced in achieving a strong ROAS in a competitive market, particularly with a substantial portion of their paid social budget allocated to Meta. It highlights the opportunity presented by their referral program with Mention Me, which has been running since 2021 and has shown promising results, including a conversion rate of up to 20% for referrals and a 14% higher average order value (AOV) for referred customers. The plan involved using Mention Me's Audience Builder feature to integrate with Meta and target new high-quality customers efficiently.
