Digital Interactive Experience Services PEAK Matrix Assessment 2023

This technical report presents the Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2023 for Europe, evaluating 21 service providers in the digital IX landscape. The assessment is based on Everest Group's annual Request for Information (RFI) process, client reference checks, and ongoing market analysis. The report categorizes service providers into three segments: Leaders, Major Contenders, and Aspirants. Leaders, such as Accenture Song and Deloitte Digital, are noted for their comprehensive capabilities in experience transformation, strong investment in next-generation technologies, and commitment to sustainability. Major Contenders, including Atos and Cognizant Digital Experience, focus on leveraging technology to orchestrate scalable experiences. Aspirants, like EPAM and Zensar, target specific industries and service areas. The report also highlights Merkle's positioning as a Leader and outlines its vision for delivering transformative customer experiences through innovative solutions and strategic partnerships.