UNCLAIMED
Metadata
Overview
Metadata is a company based in the United States, operating within the software industry, specifically focusing on information technology and services. Founded in 2015, the company employs between 51 and 200 individuals and has reported revenue of approximately $30 million. The company's published content primarily revolves around B2B marketing, with a notable focus on performance data and trends in digital advertising. Their recent document, the "Metadata Mini Benchmark Report 2024," provides insights into shifting priorities and emerging trends in B2B marketing, based on data from their customers' campaigns conducted between January and September 2024. The report analyzes the effectiveness of various paid advertising channels, including LinkedIn, Facebook, Google Ads, and Instagram, highlighting their respective strengths in driving engagement, lead generation, and return on investment. The findings aim to assist marketers in navigating the evolving landscape of B2B marketing, offering strategic insights for future campaigns and audience targeting.