Metorik Insights for WooCommerce 2026 Edition

This document is the 2026 Edition of the Metorik Insights for WooCommerce report. It presents an analysis of data derived from over 65 million orders placed in 2025, totaling over $6.6 billion in revenue, collected from a randomized sample of more than 6,000 Woo stores. The report examines various aspects of the Woo ecosystem, including merchant fundamentals, technology choices, order patterns, and customer behavior. It emphasizes the operational maturity of the ecosystem while identifying areas where many stores may not be fully utilizing available tools for tracking costs and profits. The report categorizes stores by revenue tiers, showing insights regarding subscription orders and profit tracking. Additionally, the data is anonymized to protect store identities while offering insights into plugin usage, theme adoption, and overall trends in store operations and customer interactions within the platform.