Metricool

Overview

Metricool is a business services company based in Spain, founded in 2015, with an employee size ranging from 51 to 200. The company specializes in custom software and IT services, particularly within the realms of marketing and advertising. Metricool's expertise is evidenced by its analytical reports, such as the "Facebook Ads 2024 Study," which provides insights into advertising trends on Meta platforms, including Facebook, Instagram, WhatsApp, and Messenger. This study analyzes a substantial dataset comprising 26,223 advertising accounts and 211,929 campaigns, focusing on various performance metrics like cost-per-click (CPC) and cost-per-thousand impressions (CPM). The report aims to answer key questions regarding campaign effectiveness and investment strategies for brands and social media managers. Metricool's emphasis on data-driven analysis indicates its commitment to providing actionable insights for advertising professionals. The company operates across multiple industries, including architecture and planning, corporate services, and human resources, reflecting a diverse service offering tailored to meet various business needs.

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