Cheese Brand Case Study on YouTube Ad Recall

This case study details the approach taken by MFour to gather consumer insights for a cheese brand's social media advertising campaign on YouTube. The study outlines two methods for obtaining insights: using an online consumer panel, which takes weeks to deliver data, and employing a mobile consumer panel that captures real-time insights at the Point of Emotion. The latter method, utilizing the Surveys On The Go® app, allowed for immediate feedback from consumers as they encountered the ads. The results indicated that 44% of participants recalled the brand after viewing the ads, with key metrics for future campaigns being defined, such as likeability and uniqueness. The study highlights that both ads were well-received, with Product A showing a significant influence on purchase behavior. Additionally, it notes the potential for increased product sales by strengthening the brand's association with its category. MFour's innovative platform addresses data fraud and commoditization in research, providing validated consumer data for informed decision-making.