Impact of ChatGPT on Amazon Prime Day Shopping

This report examines the influence of ChatGPT on consumer behavior during Amazon's Prime Big Deal Days, held on October 8-9, 2025. It presents data indicating that while ChatGPT usage among Amazon shoppers increased significantly year-over-year, its direct impact on shopping behavior remains limited. The report highlights that 9.1% of Prime Day shoppers also used ChatGPT, a notable rise from 1.8% the previous year. However, the connection between ChatGPT usage and immediate shopping actions is weak, with only 1.5% of shoppers utilizing ChatGPT just before visiting Amazon. The report contrasts this with other platforms like Pinterest and eBay, which show stronger correlations with shopping behavior. Additionally, the report notes that ChatGPT users who engage with the platform before shopping exhibit slightly higher conversion rates, suggesting a more deliberate approach to purchasing. The findings emphasize the gradual integration of AI into shopping habits rather than a revolutionary change in consumer behavior.