La Croix Case Study on In-Store Findability

This case study examines LaCroix's strategy to enhance in-store findability amid a competitive sparkling water market. The document outlines the approach taken by MFour, which involved utilizing the Surveys On The Go® (SOTG) app to gather real-time consumer insights. Shoppers were surveyed while in-store, allowing for the collection of behavior data and accurate insights regarding consumer preferences. Key findings indicate that a significant percentage of LaCroix buyers also purchase competing brands, highlighting the need for LaCroix to differentiate itself further. The study presents data on consumer perceptions, revealing that heavy users view LaCroix favorably compared to other brands. However, it also notes challenges in findability among less engaged consumers. The document concludes by discussing MFour's innovative approach to research, which combines validated consumer data with real-time insights to support businesses in making informed decisions.