Microsoft Marketplace Partner Ecosystem Multiplier Study

This technical report presents the findings of a study commissioned by Omdia and sponsored by Microsoft, focusing on the Partner Ecosystem Multiplier (PEM) within the Microsoft Marketplace. The report estimates that software sales through hyperscaler cloud marketplaces will reach US$163 billion by 2030, with significant growth driven by AI and cybersecurity sectors. It outlines the various service segments partners can engage in to maximize their revenue opportunities, detailing how partners can achieve a multiplier of up to US$6.26 for every dollar spent on software solutions. The report also discusses the research methodology, which involved interviews with Microsoft partners to capture a comprehensive view of the ecosystem. Key findings indicate that a substantial portion of IT decision-makers plan to increase their spending through Microsoft Marketplace, highlighting its role as a critical differentiator in deal-making and revenue growth for partners. The report serves as a guide for partners to understand and leverage their position within the Microsoft Marketplace ecosystem.