Market Penetration of Advanced Driver Assistance Systems Report

This report presents the 2024 market penetration rates of Advanced Driver Assistance Systems (ADAS) in the United States, detailing the findings of the Partnership for Analytics Research in Traffic Safety (PARTS). The document outlines the collaboration between automobile manufacturers and the U.S. Department of Transportation's National Highway Traffic Safety Administration to enhance traffic safety through data sharing. It highlights the penetration rates of various ADAS features, including Forward Collision Warning, Automatic Emergency Braking, and Pedestrian Detection systems, among others. The report indicates significant growth in the adoption of these technologies, with many features exceeding 50% market penetration as of the 2023 model year. The data reflects the industry's commitment to integrating safety technologies into vehicles, with participation from major manufacturers accounting for a substantial portion of the U.S. automobile market. The report also notes the introduction of new features and the ongoing evolution of existing systems, emphasizing the importance of collaborative safety initiatives.