MCOA Mobile App Deployment for Annual Conference

This case study details the deployment of a mobile app by the Massachusetts Council on Aging (MCOA) for its Annual Member Conference in October 2023. The MCOA recognized the need to modernize its communication strategies and enhance member engagement through digital channels. The organization transitioned from traditional paper-based materials to a mobile application, partnering with MobileUp to achieve this goal. The app was designed to facilitate attendee participation and streamline conference management, featuring programming content and interactive elements. Following its launch, the app was embraced by nearly 80% of attendees, with a satisfaction score of 9 out of 10 in post-event surveys. The case study outlines the objectives, challenges, and results of the mobile app implementation, emphasizing its role in enhancing the overall conference experience and establishing a foundation for future MCOA events. The findings indicate a successful shift towards digital engagement, with plans for further integration of the app in upcoming conferences.