Five Steps for Effective Venue Technology Decisions

This guide outlines a five-step process for venue managers to make informed technology decisions that enhance event management and venue operations. The first step involves conducting an impact analysis to identify areas where technology can provide significant benefits, utilizing frameworks like SWOT or SOAR for prioritization. The second step encourages exploring innovative use cases from various industries to inspire creative solutions. The third step focuses on defining the approach to technology adoption, whether to adopt, adapt, or rebuild systems based on the venue's specific goals. The fourth step emphasizes the importance of building a multifunctional team that includes representatives from various departments to ensure comprehensive evaluation of technology solutions. Finally, the fifth step highlights the need for planning upskilling and reskilling initiatives to prepare staff for new technologies. By following these steps, venues can effectively navigate technology decisions that drive value and improve performance.