Amplifying Alumni Engagement at Brenau University

This case study details how Brenau University improved its alumni engagement through the implementation of the Mongoose platform. Prior to adopting Mongoose, the university faced challenges in effectively reaching its alumni, with traditional communication methods yielding low engagement rates. The case study outlines the decision made by Emily Reid, the Director of Alumni Engagement, to implement Mongoose based on her positive prior experience with the platform at Yale University. Since its implementation in 2022, Mongoose has facilitated personalized messaging, significantly enhancing communication with alumni. Key outcomes include a 300% increase in donations during Giving Day and successful promotion of alumni events, which fostered meaningful interactions. The platform's features, such as smart messaging and segmentation, have allowed Brenau to tailor its outreach effectively. The case study concludes with future plans for expanding Mongoose's use to further enhance alumni relations and stewardship efforts, demonstrating the platform's integral role in Brenau's engagement strategy.