Carnegie Mellon University Alumni Engagement Case Study

This case study explores how Carnegie Mellon University (CMU) transformed its alumni engagement strategy using the Mongoose texting platform. Faced with challenges from a previous texting solution, CMU adopted Mongoose to enhance communication, streamline workflows, and achieve a 170% increase in alumni responses. The study highlights the successful Orientation Messages campaign, showcasing innovative features like Smart Messages and MMS, and the positive impact on community ties and engagement