Carnegie Mellon University Alumni Engagement Case Study

This case study details Carnegie Mellon University's (CMU) experience with Mongoose, a texting platform adopted to enhance alumni engagement. Prior to Mongoose, CMU faced significant challenges with their previous texting system, including data inaccuracies and a poor user experience, leading to a decline in confidence in texting as a communication tool. The university selected Mongoose for its user-friendly design and robust features, which facilitated effective communication during high-volume campaigns. A notable campaign launched in 2024 aimed to welcome the Class of 2028 and re-engage alumni, resulting in a 170% increase in responses compared to previous efforts. The study outlines how Mongoose's features, such as Smart Messages and MMS capabilities, contributed to improved engagement and streamlined workflows. The successful campaign has set a new benchmark for alumni engagement at CMU and has led to plans for future initiatives to further integrate texting into their broader communication strategy.