Enhancing Student Engagement and Enrollment at Minnesota State University Moorhead

This case study outlines the implementation of Mongoose's conversational engagement platform at Minnesota State University Moorhead (MSUM) to improve student engagement and support enrollment goals. The university faced challenges with previous texting tools that lacked personalization and meaningful interaction. Since adopting Mongoose in 2017, MSUM has transformed its communication strategies, enabling the admissions team to send personalized messages throughout the recruitment process. The study documents key outcomes, including a significant increase in student engagement, with data indicating that students who exchanged 16 or more texts had an 85% chance of enrolling. The platform facilitated real-time interactions during recruitment events and improved visit management through timely reminders. Mongoose's focus on authentic, empathetic conversations has allowed MSUM to build genuine relationships with prospective students. Future plans include expanding Mongoose's capabilities to include AI-driven chat support, enhancing the university's commitment to personalized communication. Overall, Mongoose has proven to be a valuable partner in MSUM's efforts to engage students effectively.