Enhancing Student Engagement at Dutchess Community College

This case study outlines the implementation of Mongoose Conversation Intelligence at Dutchess Community College (DCC) to improve student engagement across various departments. Prior to adopting Mongoose, DCC faced challenges with fragmented communication methods that lacked integration and personalization. The college aimed to unify its communication strategy to foster stronger connections with students from recruitment through graduation. The adoption of Mongoose allowed departments such as Admissions, Advising, Financial Services, and Student Activities to coordinate their messaging effectively. Key outcomes included increased student responsiveness, improved coordination, and a scalable communication model. The study details specific metrics, such as a 133% increase in texting volume in Admissions and a reduction in opt-out rates. Additionally, the case study highlights future plans for further integration of Mongoose's features to enhance retention strategies and student engagement. Overall, the initiative reflects DCC's commitment to creating a supportive and responsive environment for its students.