Increasing Enrollment Engagement at Oregon State University

This case study outlines the implementation of Mongoose, a texting platform, by Oregon State University – Cascades (OSU-Cascades) to enhance student engagement during the admissions process. The university faced challenges with traditional communication methods, such as phone calls and emails, which often failed to engage prospective students. By integrating Mongoose with their CRM, Slate, OSU-Cascades improved communication efficiency and engagement. The study details significant outcomes, including increased participation in webinars and open houses, improved contact rates with admitted students, and enhanced event registration. Mongoose's personalized messaging capabilities and seamless integration with existing systems allowed the admissions team to maintain consistent outreach. The case study concludes with future plans for expanding Mongoose's use, including peer-to-peer texting initiatives and year-round communication strategies to further support enrollment goals. Overall, Mongoose has proven to be a vital tool in OSU-Cascades' efforts to connect with students and achieve its enrollment targets.