Montcalm Community College Mongoose Implementation Case Study

This case study details the implementation of Mongoose, a Conversation Intelligence Platform, at Montcalm Community College (MCC) to enhance student engagement and communication. Prior to adopting Mongoose, MCC faced challenges with low response rates from students who primarily relied on email and phone calls for communication. The college identified a need for a more effective communication method, leading to the integration of texting as a central component of their success coaching program. The study outlines how Mongoose facilitates personalized communication between students and their assigned coaches, providing timely reminders and updates throughout the academic journey. It emphasizes the importance of maintaining a human touch in automated messaging and describes how the platform has improved operational efficiency while fostering deeper relationships with students. The case study also highlights future plans for expanding the use of Smart Messaging and multimedia outreach, ensuring that communication remains personalized and effective as demand grows.