Towson University Athletics Marketing Texting Case Study

This case study details the implementation of Mongoose’s Conversation Intelligence Platform by Towson University’s Athletics Marketing team to enhance student engagement and attendance at athletic events. The document outlines the challenges faced by the team, including ineffective communication through email and physical signage, which often went unnoticed by students. The solution involved utilizing texting as a direct communication method to deliver timely updates and promotions about games and events. The case study highlights the positive impact of this approach, noting an increase in student awareness and participation, with over 30 sign-ups per campaign. It also discusses the ease of use of the platform, allowing for quick updates without the delays associated with traditional email formats. The team observed that the visual elements included in text messages significantly improved engagement, making it easier for students to receive and act on information. The study concludes by emphasizing the ongoing potential for further enhancing communication strategies.