Designing for Accessibility Transformation

This article is a guide focused on the importance of accessibility in digital products and services, emphasizing the need for organizations to adopt an agile approach to accessibility. It outlines the three A's—Agility, Adjacencies, and Adaptability—as key drivers for transforming accessibility practices. The text presents the argument that accessibility is not merely a compliance issue but a strategic opportunity that can enhance organizational growth and customer satisfaction. The article discusses how accessibility can be integrated into the development process, highlighting the significance of early adoption and cross-functional collaboration among teams. It also addresses the challenges organizations face regarding regulatory compliance and the necessity for iterative improvements in accessibility. By fostering a culture of shared learning and innovation, organizations can better serve customers with disabilities while also unlocking new revenue streams. The guide concludes with examples of successful accessibility efforts from major companies, illustrating the business case for prioritizing accessibility.