Digital Marketing and Sales Services Assessment 2025

This technical report provides an assessment of the digital marketing and sales services landscape for 2025, focusing on how service providers are supporting enterprises in embracing innovation and realizing value. The report evaluates the capabilities of various providers across the HFS-defined digital marketing and sales services value chain, detailing three distinct Horizons of transformation: Functional, Enterprise, and Ecosystem. Each Horizon represents a level of capability and impact, from driving digitized processes to fostering collaboration across organizations for new value creation. The report includes profiles of service providers, outlining their strengths and opportunities for development, as well as the criteria for participation in the study. It emphasizes the importance of modular architectures, orchestrated customer journeys, and design as a strategic differentiator in the evolving digital economy. The findings aim to guide enterprises in navigating the complexities of digital marketing and sales in a rapidly changing environment.