Performance Optimization Checklist for eCommerce Websites

This guide presents a checklist of ten performance quick fixes for eCommerce websites, aimed at preparing them for significant sales events. It outlines various solutions to enhance website performance, including optimizing images for users' devices, managing third-party scripts, and ensuring that the latest product prices and details are updated. The document details the importance of using a Real User Monitoring (RUM) tool to understand actual user experiences and suggests specific techniques such as compressing HTML, JS, and CSS files to improve loading metrics. Additionally, it highlights the benefits of converting GIFs to videos for better efficiency and provides strategies for managing search engine crawls effectively. The guide emphasizes the need for a well-structured approach to website optimization, focusing on both user experience and search engine visibility.