2024 Digital Commerce Index Consumer Trends Report

The 2024 Digital Commerce Index is a research report that presents findings from a survey of 1,133 American consumers regarding their shopping and dining behaviors. The report outlines how inflation and technology are influencing consumer preferences, particularly in grocery shopping. It details that 74% of consumers have altered their grocery shopping habits due to inflation, with a significant preference for in-store shopping over online options. The report also highlights challenges consumers face with online grocery shopping, including out-of-stock items and high service fees, leading to cart abandonment. Additionally, the report discusses the rising popularity of self-checkout among younger generations and the desire for enhanced services at gas stations. It concludes with insights into consumer preferences for restaurant ordering methods and the impact of loyalty programs on dining habits. The survey was conducted in November 2023, with a margin of error of +/- 2.981%.