Proto-Personas Toolkit for Place-Based Retrofit Strategies

This guide presents a proto-personas toolkit aimed at local and combined authorities to enhance place-based retrofit strategies. Funded by The MCS Foundation, the toolkit is designed to help authorities understand the diverse needs and motivations of households and property owners regarding retrofit measures. It outlines the importance of effective engagement to maximize the uptake of retrofit schemes and grants. The document details the development process of the toolkit, which involved gathering existing data, synthesizing insights, and refining proto-personas based on stakeholder feedback. The toolkit incorporates the EAST framework to influence user decisions by making retrofit measures easy, attractive, social, and timely. It emphasizes the need for tailored engagement strategies to address the varied barriers and motivations of different households. The proto-personas serve as a resource for authorities to create effective communication and engagement plans, ultimately aiming to increase the installation of retrofit measures across England and the UK.