UNCLAIMED
Neilson
Overview
Nielsen is a company operating in the Computers and Technology industry, specifically focusing on information technology and services. With a substantial workforce of over 10,000 employees and reported revenues of approximately $3.5 billion, Nielsen specializes in consumer insights and market research. The company's recent publication, the "2023 Consumer Survey Report," provides insights into consumer behavior in response to macroeconomic factors, particularly inflation. The survey highlights that a significant majority of consumers, 95%, express concern about inflation affecting their purchasing power. It also reveals trends in consumer preferences, such as the growing inclination towards ad-free streaming services and the impact of personalized marketing strategies. The report indicates that a notable percentage of consumers are willing to switch brands for better pricing, underscoring the importance of understanding consumer sentiment and engagement in today's economic climate. Through its research, Nielsen aims to inform marketing strategies and enhance brand loyalty among targeted audiences.