Impact of Bots on Buyer Behavior Research Report

This research report investigates the influence of scalper bots on consumer behavior in online purchasing. It aims to understand how these malicious automations affect internet users, particularly in the context of high-demand goods and services. The report highlights that nearly half of Americans believe they are competing with bots when shopping online, with 47% reporting they have been unable to purchase desired items due to suspected bot activity. The analysis reveals that sports and music fans are the most affected, with significant markups observed on resale tickets. Furthermore, the report discusses consumer reactions to scalper activity, noting that many are willing to pay inflated prices rather than leave negative reviews or report the scalpers. The findings indicate a troubling trend where consumers are increasingly resorting to unethical behavior, with 17% admitting to using bots themselves. The report concludes with a call for greater awareness and industry action to address the challenges posed by scalper bots.