2025 State of B2B Content Consumption and Demand Report

The 2025 State of B2B Content Consumption and Demand Report for Marketers presents insights into B2B professionals' content consumption behaviors based on 8 million first-party registrations. The report outlines significant trends, including a 27% year-over-year increase in total registrations and a notable rise in demand for gated content. The Consumption Gap, which measures the time between content request and consumption, widened by 7 hours, indicating a slowdown in engagement. The report details various content formats, highlighting that eBooks remain the most consumed format, while AI-related content saw a remarkable 186% increase in demand. Additionally, it discusses the implications of C-Level consumption trends and the relationship between content format and purchase intent. The findings aim to guide marketers in understanding the evolving landscape of B2B content consumption and the factors influencing buyer behavior.