Nexd

Overview

Nexd is a software company based in Estonia, established in 2015, that specializes in customer relationship management (CRM) solutions within the broader information technology and services sector. With a workforce of 11 to 50 employees, the company generates approximately $14.7 million in revenue. Nexd's published documents indicate a focus on sustainability in advertising, particularly in the context of the upcoming Corporate Sustainability Reporting Directive (CSRD), which mandates comprehensive sustainability reporting for large companies and listed SMEs starting in 2025. The company emphasizes the importance of accurate reporting on advertising emissions, highlighting the significant environmental impact of the advertising industry. Additionally, Nexd collaborates with Scope3 to provide solutions aimed at reducing CO₂ emissions from programmatic advertising, thereby enabling organizations to make informed decisions regarding their environmental impact. Another area of expertise for Nexd includes conducting brand lift studies, where they stress the importance of well-designed survey questions to gauge brand awareness, ad recall, and purchase intent, ensuring that marketers can optimize their campaigns effectively.

Industry