Evolution of AVS Medical and Its Services

This case study explores the evolution of AVS Medical, a family-owned RCM and medical billing services company. Founded by Lloyd and Cindy Morris, AVS Medical has thrived by adapting to market changes, leveraging NextGen Office for EHR and billing solutions, and focusing on customer experience. Key insights include the impact of the CMS Meaningful Use program and the shift towards subscription models in sales and marketing strategies.