This guide outlines a new approach to the traditional request for proposal (RFP) process, emphasizing the importance of relationship building in selecting a business partner. It begins by defining the role of the partner and suggests conducting an internal assessment of the company's strengths and opportunities. The guide recommends sourcing candidates through existing networks and conducting informal meetings to foster relationships rather than relying solely on questionnaires. It details a structured selection process that includes evaluating finalists through presentations and assessing their capabilities in relation to the company's needs. The guide also provides a timeline for the selection process, spanning approximately 90 days, and emphasizes the importance of asking the right questions during discussions with potential partners. The overall objective is to create a lasting partnership that aligns with the company's long-term strategy and goals.